14 November, 2007

Customer Care... Very Very Rare!!

Indians have changed a lot over centuries, but we (still)suck when it comes to customer care. Most of them dont even know what it means. And some of them probably have'nt even heard of it. Just go to a store in an indian city or town n u'll see what I mean. The sales guys or the managers treat customers like they're some relatives who have come to stay for a week. But the leading stores and branded showrooms are entirely different, I mean they say hello when you go in. And guess what!! they even say goodbye when you leave. But in every other case you'll come back home more frustrated than you wud be if u had a dozen wives. And i bet u'll want to soak ur head in a pool of ice until it actually stops spinning, or atleast for two or three days. Everytime I get into such a situation, I end up fighting wid the store guy. I've been the same since my school days, when I first fought with a fast food guy who dint respond properly. Even the businesses with the stiffest competition tend to pooh-pooh the importance of customer care.

In case there are ppl who by chance wish to please customers, I'd like to draw their attention toward a "new" concept in business called "customer care".
Businessmen in some countries have already adopted it some time back and some, even as far back as the 16th century. But it remains completely alien to the indian market.

The customer certainly needs help more often than not. If they(u know who it
refers to) see a customer walkin around, they probably assume that he has come to get some excersice. But I'm afraid he needs ur help. A customer expects to be greeted as long as u dont misunderstand 'greeted' to nodding ur head up n down, or raising ur eyebrows or giving him a damn stare all of which gesture the question "what the hell do u want????" All in all the customer care sucks to the core!


0 comments: